The influence of Entrepreneurial Orientation (EO) on restaurant business performance

Restaurants cannot rely solely on producing great signature dishes and extensive menu to survive in the competitive foodservice industry. Other strategies must be formulated to ensure survival and profitability. Entrepreneurial Orientation (EO) is said to be a mechanism that can help an organization sustain and boost its performance. This strategy has been used in various other businesses ranging from management, marketing, healthcare and the food business. Thus the purpose of this study is to explore the influence of Entrepreneurial Orientation (EO) on Restaurant Business Performance (RBO), focusing on the Malay casual dining restaurants in Shah Alam, Selangor. Data will be collected by means of a mail survey questionnaire completed by the owner/managers of Malay casual dining restaurants obtained from the licensing department of the Shah Alam City Council. Reliability and factor analysis will be conducted to determine the internal consistency of the measures used and regression analysis will be used to test the relationship between the variables identified.