Race and Politics: Predicting Support for 2016 Presidential Primary Candidates among White Americans

Using a sample of up to 859 white Americans in the United States, we examine how racial resentment, perceptions of discrimination toward majority and minority populations, white identity salience, and American identity salience influence support for five candidates running for President in 2016. Using data from the American National Election Studies 2016 Pilot Study, we find that racial resentment influences support for both Republican and Democratic presidential candidates, and white identity salience increases support for Trump and Clinton. Although policy issues, including the economy, health care, immigration, and terrorism, also shape attitudes toward political candidates, the effects of racial resentment and white identity salience persist. We conclude by arguing that America continues to be shaped by a white racial frame which views minorities as inferior and that this view is perpetuated through support for candidates who support white supremacy.