CONSUMER DEMAND DESCRIPTORS FOR THE EMERGING WINE MARKET

被引：0
|
作者：
Kiselev, Vladimir Mihailovich [1 ]
Kiseleva, Tatyana Fedorovna [2 ]
Terentyev, Vladimir Anatolyevich [1 ]
机构：
[1] Plekhanov Russian Univ Econ, 36 Stremyannyi Pereulok, Moscow 117997, Russia
[2] Kemerovo Inst Food Sci & Technol, 47 Stroitel Blvd, Kemerovo 650056, Russia
来源：
TRANSFORMATIONS IN BUSINESS & ECONOMICS | 2016年 / 15卷 / 01期
关键词：
advance purchase; brand; brand preference; bundling; consumer sentiment; experiments; marketing;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Russian emerging wine market grows extremely fast and is becoming more and more interesting for the foreign companies. This article covers the study of the consumer demand descriptors for red dry wines that are produced from Merlot grape variety, made in different regions of the world for systematization of the data in the formalized model of competitive advantages. The aim of this work is to argue that during blind tastings, consumers and experts can identify flavour differences of samples that are produced by the system of integrated chain from the samples of wines from domestic production based on its organoleptic characteristics and prefer the national samples.
引用
收藏
页码：160 / 172
页数：13
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