The Evaluation of Creativity in Organizations: Comparative Study of Usual and Standardized Psychological Evaluation Techniques

Companies recognize the importance of creativity for their business and there is a growing interest in hiring creative and innovative professionals. The purpose of this study was to compare the evaluation of creativity in selective processes through the practice most used by companies, Group Dynamics, with standardized psychological evaluation instruments. Participated in the survey 54 subjects, the instruments used were the Torrance Tests and Dynamics Observation Sheet. The results show that the criteria used in the companies (Group Dynamics) are different from the criteria evaluated in the standardized evaluation tests, showing that the usual practice is not effective in the evaluation of creativity. This work demonstrates the importance of using validated psychological tests to guarantee the efficacy of the selective processes, seeking to exempt as far as possible subjective aspects in the evaluation, thus avoiding an evaluation based only on observation and contributing to a more standardized work method.