THE BUSINESS MODEL OF A START-UP COMPANY

被引：0
|
作者：
Ujwary-Gil, Anna [1 ]
机构：
[1] Wyzsza Szkola Biznesu Natl Louis Univ, Fac Social Sci & Informat, Dept Management, Ul Zielona 27, PL-33300 Nowy Sacz, Poland
来源：
BUSINESS AND NON-PROFIT ORGANIZATIONS FACING INCREASED COMPETITION AND GROWING CUSTOMERS' DEMANDS, VOL 14 | 2015年 / 14卷
关键词：
business model; canvas; bamboo bicycle;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The article focuses on issues related to the business model of a company at a very early stage of its development. In this case of key importance is the business concept itself and the way it is organized, i.e., how it creates value for the customer and market competitiveness. Business Model Canvas presented here, is a framework for the analysis of its key components. This approach is static, offering a photograph of the status quo of the business model that can be developed into a more dynamic approach taking into account the factors of time and change. The aim of this case study is to present an innovative business model of the company X, whose products are ecological bamboo bikes as the company follows the mainstream social responsibility of business.
引用
收藏
页码：111 / 122
页数：12
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