VIRTUAL WORLD, REAL ENGAGEMENT: BUILDING BRAND ATTACHMENT VIA HOSTED BRAND COMMUNITY ONLINE EVENTS

被引：0
|
作者：
Ewer, Michael [1 ]
Veale, Roberta [1 ]
Quester, Pascale [1 ]
机构：
[1] Univ Adelaide, Adelaide, SA 5005, Australia
来源：
LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING | 2016年
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：845 / 848
页数：4
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