THE DYNAMIC OF PRODUCT INNOVATION IN SMES - AN EXPLORATORY RESEARCH

被引：0
|
作者：
Boier, R. [1 ]
Rusu, B. [1 ]
机构：
[1] Gh Asachi Tech Univ Iasi, Iasi, Romania
来源：
MANAGEMENT OF TECHNOLOGICAL CHANGES, VOL 1 | 2009年
关键词：
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
The paper examines the product innovation dynamic, in an exploratory manner, through a case study focused on a Romanian SME. For this purpose, two key factors were considered. the capacity: to address market opportunities (identification, assessment, Understanding and exploitation) and the of effective management of the new product portfolio.
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收藏
页码：461 / 464
页数：4
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