Product harm crises: The contingent role of information specificity on word-of-mouth effectiveness

被引：0
|
作者：
Cheng, Julian Ming-Sung [1 ]
Hsu, Melissa Mei-Ling [1 ,2 ]
机构：
[1] Natl Cent Univ, Jhongli, Taiwan
[2] Minghsin Univ Sci & Technol, Hsinfeng Township, Hsinchu County, Taiwan
来源：
INTERNATIONAL JOURNAL OF PSYCHOPHYSIOLOGY | 2014年 / 94卷 / 02期
关键词：
D O I：
10.1016/j.ijpsycho.2014.08.962
中图分类号：
B84 [心理学];
学科分类号：
04 ; 0402 ;
摘要：
引用
收藏
页码：253 / 253
页数：1
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