In the business of feminism: consultants as Sweden's new gender-equality workers

Gender-equality work in Sweden is increasingly carried out by private consultancy firms. In this article, we explore the rationalities that govern Swedish market-based gender-equality policy through an analysis of the subject positions that are made available to gender-equality consultants. The article is an adapted version of our published work in Swedish. We analyse what types of agency these positions enable and preclude, as well as how they shape the meaning of gender equality and the content of gender-equality work. While market logics constrain the space for critical analysis and cause gender equality to be subordinated to other goals, consultants nevertheless find ways to resist these tendencies in pursuit of transformative change.