NEW TRENDS IN METHODS OF ORGANIZATIONS' MANAGEMENT

被引:0
|
作者
Pitra, Zbynek [1 ]
机构
[1] Univ Hradec Kralove, Hradec Kralove, Czech Republic
关键词
business model; business ethics; corporate social responsibility; innovation; sustainable development;
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
The article deals with application of new management methods that react on social demand for a sufficient change of today businesses' behavior. The author presents how the complex approach to innovation activities that is based on so called "31 principle" causes a new business model - preferring the shared value offer - deployment. Such business model innovation forces the business leaders to exploit methods that satisfy corporate social responsibility rules as well as the business ethics obligations.
引用
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页码:92 / 97
页数:6
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