A Quantitative Analysis of Chinese Electronic Information Manufacturers' International Marketing Performances Under the Influence of R&D Investment

被引：0
|
作者：
Du Yuping [1 ]
机构：
[1] Guangdong Univ Foreign Studies, Res Ctr Int Trade & Econ, Sch Int Business Management, Guangzhou 510006, Guangdong, Peoples R China
来源：
MARKETING SCIENCE INNOVATIONS AND ECONOMIC DEVELOPMENT | 2009年
关键词：
Chinese electronic information manufacturers; R&D investment; Export data; International marketing performance;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This paper provides a novel exploration for Chinese company's international marketing capabilities by utilizing China's export data as the performance index. The statistics data from 2001 to 2007 of China's Top 100 Electronic Information Manufacturers' research and development (R&D) investment and information technology investment are applied to conduct the quantitative analysis. The results reveal that R&D investment together with the information technology investment has positive effects on the international marketing performances of Chinese electronic information manufacturers. And some strategic suggestions and advices are proposed based on the findings.
引用
收藏
页码：154 / 159
页数：6
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