An Empirical Study of Learning Object Users' Behavior Changes in Belief and Attitude

Previous literature studies have articulated that Information Technology (IT) adoption and usage were determined by user beliefs and attitudes. However, little is known about how learning object users' beliefs and attitudes change over time. In this study we applied Technology Acceptance Model's constructs to conduct a longitudinal study across three phases (introduction, training and direct-use experience) to examine the formation and the changes in users' beliefs and behavioral intention to use learning objects over time. The results show that the rates of changes in users' beliefs and attitudes toward learning objects usage are tone-variant and are more predominant during the early stage (introduction to training) of learning objects usage than in the later stages (training to direct-use experience). In addition, the influence of initial persuasion and training on users' belief's and perceptions was sustained over time.