Media literacy and public health - Integrating theory, research, and practice for tobacco control

被引:36
|
作者
Gonzales, R [1 ]
Glik, D [1 ]
Davoudi, M [1 ]
Ang, A [1 ]
机构
[1] Univ Calif Los Angeles, Los Angeles, CA USA
关键词
media literacy; tobacco prevention; adolescents; school based;
D O I
10.1177/0002764204267263
中图分类号
B849 [应用心理学];
学科分类号
040203 ;
摘要
The influence of mass media on the culture and health-related behaviors of youth has prompted health education and health promotion practitioners and researchers to turn toward media literacy approaches. In this article, development, implementation, and evaluation of a media literacy curriculum for tobacco control for high school students are discussed. Various theories from the field of public health are used to frame practice and research issues. A quasi-experimental research design was used to assess changes in tobacco-related knowledge, attitudes, and behaviors among students exposed to the curriculum. This type of evaluation approach has become de rigueur for assessing school-based curricula in both educational and public health fields.
引用
收藏
页码:189 / 201
页数:13
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