Community-based tourism (TourDure) experience program: a theoretical approach

被引：38

作者：

Eom, Taeyeon ^{[1
]}

Han, Heesup ^{[1
]}

机构：

[1] Sejong Univ, Coll Hospitality & Tourism Management, 98 Gunja Dong, Seoul 143747, South Korea

来源：

JOURNAL OF TRAVEL & TOURISM MARKETING | 2019年 / 36卷 / 08期

关键词：

Community-based tourism; local community; sustainable tourism; theory of planned behavior; TPB; gender difference; age difference; TourDure; PLANNED BEHAVIOR; PLACE ATTACHMENT; GREEN HOTEL; PERSONAL CHARACTERISTICS; SATISFACTION; GENDER; INTENTION; CONSUMERS; LOYALTY; ANTECEDENTS;

D O I：

10.1080/10548408.2019.1665611

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This research tested the Theory of Planned Behavior model to reveal the formation of tourists' intention to experience a tour program organized by a local community (i.e. TourDure) by taking the moderating effect of gender and age into account. TourDure is an excellent case of the community-based tourism initiatives in Korea. A field survey was carried out for data collection. Our findings indicated that attitude and subjective norm had a significant impact on intention. Also, destination attachment showed a positive influence on the intention. In addition, subjective norm and attitude was found to be significant across the gender group.

引用

页码：956 / 968

页数：13

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