Study on Relations among Customer Value Dimensions, Satisfaction and Loyalty

被引：0
|
作者：
Hu Wanning [1 ]
Zhang Mingli [1 ]
机构：
[1] Beihang Univ, Sch Econ & Management, Wuhan 430070, Peoples R China
来源：
PROCEEDINGS OF THE 6TH INTERNATIONAL CONFERENCE ON INNOVATION AND MANAGEMENT, VOLS I AND II | 2009年
关键词：
Customer value dimension; Customer satisfaction; Customer loyalty;
D O I：
暂无
中图分类号：
TP39 [计算机的应用];
学科分类号：
081203 ; 0835 ;
摘要：
Customer value is becoming an increasingly important construct in the modern marketing area. This paper explores the relationships among customer value, satisfaction and loyalty from a multi-dimensional perspective. That is, the authors study the effect of different dimensions of customer value on customer satisfaction and loyalty by establishing a structural equation model. Using mobile phone as stimuli, the results show that each value dimension plays an important and separate role in forming satisfaction and then loyalty in the purchase process.
引用
收藏
页码：1026 / 1029
页数：4
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