Marketing and the Internet - Introduction

被引：10

作者：

Rao, HR ^{[1
]}

Salam, AF

DosSantos, B

机构：

[1] SUNY Buffalo, Sch Management, Buffalo, NY 14260 USA

[2] Univ Louisville, Coll Business, Louisville, KY 40292 USA

来源：

COMMUNICATIONS OF THE ACM | 1998年 / 41卷 / 03期

关键词：

D O I：

10.1145/272287.272294

中图分类号：

TP3 [计算技术、计算机技术];

学科分类号：

0812 ;

摘要：

For the past few years, Internet emerged as the single greatest delivery vehicle for the virtual enterprise by removing some of the physical constraints of doing business. With its inherent benefits, the Internet has the potential of providing a possible means for a global village.

引用

页码：32 / 34

页数：3

共 50 条

[1] Introduction to the special theme on Internet marketing
Christopher P. Holland
Kristin Diehl
Andreas Herrmann
Electronic Markets, 2013, 23 : 175 - 176
[2] Introduction to the special theme on Internet marketing
Holland, Christopher P.
Diehl, Kristin
Herrmann, Andreas
ELECTRONIC MARKETS, 2013, 23 (03) : 175 - 176
[3] The revolution will not be televised: Introduction to the special issue on marketing science and the Internet
Hoffman, DL
MARKETING SCIENCE, 2000, 19 (01) : 1 - 3
[4] Advances in internet consumer behavior and marketing strategy: Introduction to the special issue
Laroche, Michel
JOURNAL OF BUSINESS RESEARCH, 2010, 63 (9-10) : 1015 - 1017
[5] Internet Marketing
Kelly Page
Journal of Brand Management, 2001, 8 (4) : 371 - 373
[6] Marketing on the Internet
Schaffer, RW
Hopkins, PM
Kirkpatrick, J
Buckles, TA
Atwong, C
DECISION SCIENCES INSTITUTE, 1997 ANNUAL MEETING, PROCEEDINGS, VOLS 1-3, 1997, : 321 - 321
[7] Marketing on the Internet
Fox, EL
INTERNATIONAL JOURNAL OF MANPOWER, 2000, 21 (1-2) : 145 - 147
[8] MARKETING ON THE INTERNET
POTTLE, MK
PLASTICS ENGINEERING, 1995, 51 (09) : 31 - 33
[9] Introduction to Marketing
Hawkins, E. R.
AMERICAN ECONOMIC REVIEW, 1949, 39 (04): : 806 - 807
[10] Mass marketing the internet
Lakelin, Philip
Telecommunications (International Edition), 1999, 33 (04): : 59 - 60

← 1 2 3 4 5 →