Green businesses: Perspectives from management and business ethics

Management scholars, business ethicists, and social scientists are challenged to conceptualize and measure characteristics of the "green" business and the sustainable corporation. This article discusses two approaches identified in recent management literature on the "greening" phenomenon, and places these approaches in context with major components of social science literature on green businesses. A set of 16 empirically tested hypotheses describing the "new ecological paradigm organization" is included as a starting point for future research.