The Influence of International Tourists' Destination Image of Pakistan on Behavioral Intention: The Roles of Travel Experience and Media Exposure

被引：15
|
作者：
Nazir, Muhammad Umair [1 ]
Yasin, Ida [1 ]
Tat, Huam Hon [1 ]
Khalique, Muhammad [1 ]
Mehmood, Sultan Adal [2 ]
机构：
[1] Univ Putra Malaysia, Putra Business Sch, Seri Kembangan, Malaysia
[2] Univ Jhang, Dept Management Sci, Jhang, Pakistan
来源：
INTERNATIONAL JOURNAL OF HOSPITALITY & TOURISM ADMINISTRATION | 2022年 / 23卷 / 06期
关键词：
Destination image; travel experience; media exposure; intention; Pakistan; WORD-OF-MOUTH; SOCIAL MEDIA; SATISFACTION; IMPACT; COUNTRY; LOYALTY; CHOICE; VISIT; PERSPECTIVES; AUTHENTICITY;
D O I：
10.1080/15256480.2021.1938782
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The aim of this study was to examine how international tourists' destination image of Pakistan influences their behavioral intention and travel experience. The mediating effect of travel experience and the moderating effect of media exposure in this relationship was also investigated. Data from international tourists were collected online and analyzed using structural equation modeling. The results revealed that destination image has a significant impact on both travel experience and behavioral intention. Moreover, travel experience and media exposure significantly mediate and moderate, respectively, the link between destination image and behavioral intention. This paper enhances the current understanding of tourists' intention to visit or revisit Pakistan based on their destination image, travel experience, and biased media.
引用
收藏
页码：1266 / 1290
页数：25
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