Editing strategies for print and world wide web copy

Editing copy is more than fixing commas and typographical styles. Although many of the same editing strategies apply to both print and online copy, editing Web copy requires carefully considering the Web site's functions, thinking about reading strategies, making heads and links clear, and considering Web structures. Edit print copy by checking comma usage, passive and active voice, parallelism, abbreviations and acronyms, homophones, that/which, first person, jargon, unnecessary verbiage, buzzwords, verb-subject agreement, and misplaced modifiers. Tighten Web copy by using telling verbs and eliminating unnecessary clauses and excess prepositional phrases.