THE NETWORK EFFECTS OF PRODUCT PORTOFLIO CHARACTERISTICS ON PARENT BRAND EQUITY

被引：0
|
作者：
Liu, Xin [1 ]
机构：
[1] Calif State Polytech Univ Pomona, Pomona, CA USA
来源：
PROCEEDINGS OF THE 2009 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE | 2015年
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中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：21 / 21
页数：1
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