Corporate Sustainable Development and Marketing Communications on Social Media: Fortune 500 Enterprises

被引：30
|
作者：
Lee, Ya-Ching [1 ]
机构：
[1] Natl Sun Yat Sen Univ, Inst Mkt Commun, Kaohsiung, Taiwan
来源：
BUSINESS STRATEGY AND THE ENVIRONMENT | 2017年 / 26卷 / 05期
关键词：
customer centric; overconsumption; sustainability; sustainable mindsets; ISSUE OWNERSHIP; RESPONSIBILITY; FRAMEWORK; CHOICE;
D O I：
10.1002/bse.1936
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study proposes a measurement to evaluate corporate sustainability marketing communications on social media implemented by Fortune 500 enterprises. The results reveal significant differences between sustainability marketing communications in blogs and on Facebook. This study makes theoretical contributions by proposing a customer-centric SMC framework that integrates sustainability issues, stimulation of sustainable mindsets and encouragement of sustainable consumption. It also demonstrates how corporate sustainability marketing communications differ on different social media. In addition, practical suggestions are provided. Copyright (c) 2016 John Wiley & Sons, Ltd and ERP Environment
引用
收藏
页码：569 / 583
页数：15
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