The Green Backlash against Economic Globalization

Despite the steady increase in environmental provisions being included in trade agreements to address potential environmental risks associated with increased trade, growing public concern about environmental issues has given rise to major public protests against various trade agreements. However, facing the widespread backlash against the liberal international economic order, pro-trade leaders have yet to respond adequately to the public's concern over the potential implications of trade on the environment. A review of European Union (EU) officials' public communication on the Transatlantic Trade and Investment Partnership shows that trade advocates narrowly focus on the economic benefits of trade in their trade-related communication while paying little attention to the environmental impacts of the trade deal. This ignores an important aspect of the public discontent with economic globalization. This article argues that the pro-trade camp's failure to engage the public in an inclusive and transparent debate about the environmental effects of trade presents a missed opportunity that has triggered widespread resistance to trade liberalization. By studying the communication channel, this essay highlights the important role of information and dialogue as a potential response to the current public backlash against economic globalization.