Entrepreneurship and Innovation in the Bakery Industry: A Case Study of Ganesh Bakery

Shree Ganesh Bakery Nandani Private Limited was founded in Nandani city, Kolhapur, Maharastra (India) in 1991. The company was founded and spearheaded by Annasaheb Balasaheb Chakote and was in the business of manufacturing and retail of bakery food products. It was manufacturing 180 products majorly in the category of baked items, health-conscious food, sweet food, and namkeen (salted) food. It has a strong geographic presence across Maharashtra and other neighbouring Indian states, namely Goa, Karnataka and Andhra Pradesh through dealers and distributors. The company aimed to expand the business through regular development of new products, expansion of its distribution networks in the remaining areas of Maharashtra and its neighbouring states. However, it had difficulties in the supply of the new products to meet the consumer demand in targeted areas. In February 2017, Chakote aimed to devise a strategy to fulfil the planned expansion of the business.