Gen "Z" and Tourism Destination: A Tourism Perspective of Augmented Reality Gaming Technology

In contemporary Tourism industry, DMOs are necessary to adopt and offer innovative experience in order to attract contemporary tourists. Gamification, combined with Augmented Reality and all the relevant to this technology innovations are examined in this paper. Efforts should rely on the demands and needs of generation Z tourists as up and coming generation. However, there are specific implications such as the use of augmented reality smart glasses, incentives and personal data protection that occur. This paper contributes in understanding the new Generation called "Z", under the light of tourism and the effective use of augmented reality for tourism purposes, combined in one travel-product experience.