The rusted online platform of cross-border e-commerce: a managerial model

被引：0
|
作者：
Wen, Liqun [1 ,2 ]
Du, Jia [2 ]
Zhang, Jianfang [3 ]
Pan, Yao [2 ]
机构：
[1] Harbin Inst Technol Shenzhen, Shenzhen, Peoples R China
[2] Shenzhen Inst Stand & Technol, Shenzhen, Peoples R China
[3] China Natl Inst Standardizat, Shenzhen, Peoples R China
来源：
PROCEEDINGS OF 2019 IEEE 3RD INFORMATION TECHNOLOGY, NETWORKING, ELECTRONIC AND AUTOMATION CONTROL CONFERENCE (ITNEC 2019) | 2019年
关键词：
online platform; trust; cross-border; e-commerce; managerial perspective;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
With the rapidly development and change of e-commerce, online platforms have become increasingly important. In order to promote the global digital economic, a trusted cross-border online marketplace is expected. This paper focused on the e-commerce platform and then proposed a concept model of trusted e-commerce platform from managerial perspective with three dimensions: the external environment of platform, the self-regulation of platform, and the internal management of the platform. Detailed framework was discussed for each dimension to explain how to establish a trusted online platform and the positive impacts on the e-commerce transaction were finally summarized.
引用
收藏
页码：827 / 830
页数：4
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