Capital one: Exploiting an information-based strategy

被引：0
|
作者：
Clemons, EK
Thatcher, ME
机构：
来源：
PROCEEDINGS OF THE THIRTY-FIRST HAWAII INTERNATIONAL CONFERENCE ON SYSTEM SCIENCES, VOL VI: ORGANIZATIONAL SYSTEMS AND TECHNOLOGY TRACK | 1998年
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D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
Capital One has exploited an innovative approach to targeted marketing, based on customer profitability analysis, to achieve impressive performance as a leading credit card issuer. It is sustaining its advantage through investment in infrastructure and personnel, and through constantly improving its expertise through a practice known as test-and-learn. Moreover, it is attempting to generalize this information-based strategy to other industries.
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页码：311 / 320
页数：10
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