Perceptions of business-to-consumer electronic commerce: A comparison of two cultures

Business-to-consumer electronic commerce is increasingly popular in developed countries, but the picture is less complete in developing countries. The lack of a reliable telecommunications infrastructure, less common acceptance of credit card payments, and prohibitively expensive computers and Internet access may cause consumers in these countries to view business-to-consumer electronic commerce differently. To investigate this; a survey was administered to Indian and American consumers. Differences in their perceptions of the characteristics of business-to-consumer e-commerce were analyzed. The results indicate that compatibility and visibility were perceived differently by the samples.