How Customer Relationship Capability drives Superior Customer Asset in Business Market

被引：0
|
作者：
Wang, Yonggui [1 ]
机构：
[1] Nanjing Univ, Dept Mkt, Nanjing, Peoples R China
来源：
ICOSCM 2007 - INTERNATIONAL CONFERENCE ON OPERATIONS AND SUPPLY CHAIN MANAGEMENT IN CHINA | 2007年 / 1卷
关键词：
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
The impacts of different kinds of customer relationship capabilities are examined and the role of relationship benefits is studied. SEM model is developed to test the framework in the context of a business market.
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页数：5
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