UTILIZING WEB SITES TO PROVIDE INFORMATION AND BUILD RELATIONSHIPS WITH CONSUMERS

被引：0

作者：

Madill, Judith ^{[1
]}

Neilson, Leighann C. ^{[2
]}

机构：

[1] Univ Ottawa, Ottawa, ON K1N 6N5, Canada

[2] Carleton Univ, Ottawa, ON K1S 5B6, Canada

来源：

PROCEEDINGS OF THE 2010 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE | 2015年

关键词：

WINE; INTERNET;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper reports on research designed to assess how small and medium size enterprises operating in the wine sector in four countries worldwide utilize their web sites for providing information to consumers as well as developing and maintaining relationships with them. Implications for theory and practice are drawn.

引用

页码：229 / 233

页数：5

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