Managerial limitations for university social responsibility

Introduction: The University that aspires to University Social Responsibility (RSU) must reinvent its management to permeate ethical responsibility in all its processes. Objective: This research aims to identify the main difficulties in managerial decision making that limit USR, including managerial inconsistencies and lack of managerial discretion. Methodology: This approach was developed under a qualitative approach, through 92 semi-structured interviews with the management of a University of Mexico focused on USR, analyzing the data through descriptive statistics. Results: It was found that the greater the managerial seniority at the University, the less difficult it is to attend to the administrative mechanisms. Conclusions: It is concluded that the University must rethink the administrative control mechanisms and favor a culture based on the principles of USR, trust and innovation, avoiding continuing errors and biases in managerial decisions that would limit the development of USR.