Individuals' Behavior on the Post-Adoption Stage of Near Field Communication (NFC) Cards: An Empirical Study in Greece

With the introduction of Near Field Communication (NFC) technology, the monetary face-to-face transactions that take place by cards can be done easier, more convenient and much faster. The world's largest companies in financial services, such as Visa and MasterCard, as well as the financial institutions (banks) that issue cards greatly integrate this technology to them. However, despite the fact that various studies have already investigated the adoption stage of NFC cards, there is a significant gap in their postadoption stage examination. Thus, the aim of this research paper is to investigate individuals' reactions toward different parameters that influence their level of NFC card use. A proposed conceptual framework is presented and tested. The results show that anxiety, security, innovativeness and trust do impact on the level of NFC card use. These findings are expected to provide insights to both academia and the industry.