Internet users' perceptions of 'privacy concerns' and 'privacy actions'

A consistent finding reported in online privacy research is that an overwhelming majority of people are 'concerned' about their privacy when they use the Internet. Therefore, it is important to understand the discourse of Internet users' privacy concerns, and any actions they take to guard against these concerns. A Dynamic Interviewing Programme (DIP) was employed in order to survey users of an instant messaging ICQ ('I seek you') client using both closed and open question formats. Analysis of 530 respondents' data illustrates the importance of establishing users' privacy concerns and the reasoning behind these concerns. Results indicate that Internet users are concerned about a wider range of privacy issues than surveys have typically covered. The results do not provide final definitions for the areas of online privacy, but provide information that is useful to gain a better understanding of privacy concerns and actions. (c) 2007 Elsevier Ltd. All rights reserved.