Predicting e-bike users' intention to run the red light: An application and extension of the theory of planned behavior

Electric bike (e-bike) users in China have a high red light running (RLR) rate, contributing to a large number of accidents. This paper aims to examine the psychological motivation of e-bike users' RLR intentions. A survey questionnaire was designed employing the construct of theory of planned behavior (TPB). The survey was performed in Chengdu, China in November 2016. We found that users older than 40 identify themselves as more cautious riders. Younger riders have higher intention to run the red light. E-bike users with car drivers' licenses regard running the red light as a more difficult task to perform, and regard this behavior as more morally wrong. Hierarchical regression was used to analyze the data. The results showed that demographic variables (age, marriage status, and college degree), TPB variables (attitude and perceived behavioral control) and extended variables (moral norm and self-identity) are significant predictors for the intention of RLR behavior. The results could provide reference for designing more effective interventions and safety education programs for reducing e-bike users' RLR rate. (C) 2018 Elsevier Ltd. All rights reserved.