Feasibility of the Prototype Willingness Model as the basis for school-delivered alcohol misuse prevention: A qualitative think-aloud study to explore acceptability of "The Alcohol Smart Quiz' with adolescents and teachers

This study sought feedback from teachers and adolescents on a novel intervention to reduce alcohol misuse based on the Prototype Willingness Model. A qualitative, think-aloud interview study was conducted with 17 adolescents aged 11-14years and nine teachers. Transcripts were analysed using thematic analysis. Adolescents found the content of the intervention appealing and credible. Teachers welcomed the content and format as a means of generating discussion. Moderate' drinking appeared to be an acceptable message, although difficult to define. Enacting if-then' plans in real social situations might be challenging and representations of drinking on social media should be considered.