EVOKING EMOTIONS WITH DESIGN PRODUCTS: INTERACTION OF USER EXPERIENCE WITH EMOTIONAL DESIGN

Emotional design as a user-generated product approach has been recognized as a valuable concept that has emerged through implementation and evoking of consumer emotions. Today this approach is considered as an innovative process, and as sort of toolkit that designers can use to enhance innovation activities and improve business results. Emotional design has a strong emphasis on visualization, research methods, collaborative techniques and experimentation. Research within emotional design implies a discussion of affective phenomena in design, such as pleasure, mood, emotion, and consumerism. This article describes the development of emotional design, explains the role of emotions within the emotional design area, and explains the processes and tools used in practice. It provides an overview of the models for evoking emotions with design products, deals with understanding consumer needs and desires, and focuses on establishing relationships between user's product and emotions. It describes products that have been created to stimulate and to evoke emotions and explains the importance of their realization in contemporary design practice. Emotional design is a relatively new and insufficiently empirically researched concept that is complicate to quantify and determine. However, this article provides an exhaustive list of theoretical approaches related to emotions, design products and user experience.