A Data Mining Model for investigating the Impact of Promotion in Retailing

被引：2
|
作者：
Bala, Pradip Kumar [1 ]
机构：
[1] Xavier Inst Managemnt, Bhubaneswar, Orissa, India
来源：
2009 IEEE INTERNATIONAL ADVANCE COMPUTING CONFERENCE, VOLS 1-3 | 2009年
关键词：
SALES; DISCOUNTS;
D O I：
10.1109/IADCC.2009.4809092
中图分类号：
TP301 [理论、方法];
学科分类号：
081202 ;
摘要：
The research paper gives a model for investigating the impact of discount-oriented promotional offers in retail sale on the shoppers. The model uses a data mining approach to find the effectiveness of a promotion, "Buy two, get one free (BTGOF)", on the customers. The model inducts decision tree based on the classes defined with the quantity of purchase for the item on promotion.
引用
收藏
页码：670 / 674
页数：5
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