Making it happen: Beyond theories of the firm to theories of firm design

被引:114
|
作者
Sarasvathy, SD [1 ]
机构
[1] Univ Virginia, Darden Grad Sch Business Adm, Charlottesville, VA 22903 USA
关键词
D O I
10.1111/j.1540-6520.2004.00062.x
中图分类号
F [经济];
学科分类号
02 ;
摘要
Current theories of the firm provide no explanation for entrepreneurial success except in terms of firm success. Even when the focus is on the entrepreneur, s/he is entirely cast as a bundle of traits/behaviors or heuristics/biases that serves to explain firm performance. In this article, I suggest putting the entrepreneur center stage, adopting an instrumental view of the firm. Drawing upon the work of Simon in symbolic cognition and Lakoff in semantic cognition, I explore how we can go beyond explanations based on economic forces and evolutionary adaptation to entrepreneurial effectuation; I end with specific research questions pertaining to firm design.
引用
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页码:519 / 531
页数:13
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