Packaging Design under Traditional Cultural Perspective - Cultural Wedding Gifts in China

Chinese traditional culture is a valuable asset, and we must continue to inherit and carry forward the fine traditional culture of the Chinese nation. This paper discusses the impact of packaging design in aspects of colors, graphics, materials, one by one. Color is the most direct visual language, giving a deep impression. The use of traditional patterns can reflect the national spirit and national culture. People can also generate intimacy, affecting the consumer's desire to purchase. The national characteristic of the goods has a strong aesthetic characteristic, can reflect national pride. Traditional culture input a lot of fresh blood into China's packaging design, with the combination of modern packaging. China's Marriage is formed in a long historical and cultural heritage of the Chinese nation; its source can be traced back several hundred thousand years ago. But the wedding industry rises in recent decades, with the rapid social development of new era, commercial activities have become increasingly frequent, wedding gift packaging design requirements have been increased from the basic material needs to spiritual needs. I think if the wedding gift wrapping design wants to be competitive on the market; it needs to create a new personal design philosophy.