Development of Railway Transport Services in the Context of Marketing Solutions

被引：0
|
作者：
Mikalauskaite, A. [1 ]
Sinkevicius, G. [1 ]
Jarasuniene, A. [1 ]
机构：
[1] JSC Lithuanian Railways, Mindaugo St 12, LT-03603 Vilnius, Lithuania
来源：
PROCEEDINGS OF THE 20TH INTERNATIONAL SCIENTIFIC CONFERENCE TRANSPORT MEANS 2016 | 2016年
关键词：
freight transportation services; freight transportation turnover; market research process; marketing strategy;
D O I：
暂无
中图分类号：
U [交通运输];
学科分类号：
08 ; 0823 ;
摘要：
The transport policy of the European Union and Lithuania is favourable to the development of Lithuanian railways and encourages the competitiveness of these services. The article provides an analysis of the transport services provided by JSC "Lithuanian Railways", the volumes and structure of freight transportation by railways. It overviews the quality of freight transportation services by railways, discusses the problem areas and the opportunities to solve them by the means of marketing.
引用
收藏
页码：1135 / 1143
页数：9
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