"I Am Your Fan; Bookmarked!" Members' Identification Development in Founder-Led Online Communities

被引：13

作者：

Panteli, Niki ^{[1
]}

Sivunen, Anu ^{[2
]}

机构：

[1] Royal Holloway Univ London, Digital Business, London, England

[2] Univ Jyvaskyla, Dept Language & Commun Studies, Commun, Jyvaskyla, Finland

来源：

JOURNAL OF THE ASSOCIATION FOR INFORMATION SYSTEMS | 2019年 / 20卷 / 06期

关键词：

Online Communities; Founder-led Communities; Identification; Membership; Emergent Leaders; Founders; SOCIAL IDENTITY; VIRTUAL TEAMS; SELF-CATEGORIZATION; LEADERSHIP; EMERGENCE; PARTICIPATION; COMMUNICATION; PERFORMANCE; PATTERNS; SEEKING;

D O I：

10.17705/1jais.00552

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

In this study, we present the findings from an inductive and interpretive case study of a founder-led online community (OC), exploring how members' identification develops within the community over time. Using a longitudinal study of an OC that was founded by a reputable individual, it is shown that members were first attracted to the OC through their affective and cognitive identification with the founder; however, over time, they developed identification through social interaction with other members. The findings show that this transformation was enabled by the founder's communication behavior, which not only led to inspired and engaged members but also to the emergence of new leaders who supported the identification process. The study contributes to the fields of founder-led OCs, identification and emergent leadership in the OC context.

引用

页码：824 / 841

页数：18