Factors that influence tourism expenditure in World Heritage Cities

In recent years, scientific literature has shown special interest in the identification of the factors that influence tourism expenditure, especially in cultural destinations. However, very few studies of this type have been undertaken in World Heritage Cities. Taking the case of ubeda and Baeza, declared World Heritage Sites in 2003, and using a multivariate double-hurdle model, it has been possible to identify the factors that influence tourism expenditure in this type of destination, taking into account three areas of spending: transport, food, and visits and leisure. The results obtained are highly significant for policymakers, destination managers and businesses since they can inform decision-making by these groups in order to increase tourism expenditure in this type of city.