Does destination image influence the length of stay in a tourism destination?

被引：45
|
作者：
Machado, Luiz Pinto [1 ]
机构：
[1] Escola Profiss Hotelaria & Turismo, P-9000246 Funchal, Madeira, Portugal
来源：
TOURISM ECONOMICS | 2010年 / 16卷 / 02期
关键词：
duration models; endogeneity; destination image; length of stay; Madeira; DETERMINANTS; SURVIVAL;
D O I：
10.5367/000000010791305554
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This paper analyses the relationship between the image of a destination and demand duration, focusing specifically on Madeira. A seemingly unrelated discrete-choice duration model is adopted, with data from a questionnaire survey undertaken in 2008 on a sample of homeward-bound foreign individuals departing from Madeira's Funchal Airport. The paper discusses the policy implications of the research findings.
引用
收藏
页码：443 / 456
页数：14
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