Character Endorsements and Electoral Competition

When an elite-controlled media strategically endorses candidates in order to promote its own ideological agenda, office-seeking parties may completely pander to the media, under moderate ideological conflict between voters and the elite. Larger ideological conflict leads to polarization-parties either become media darlings or run populist campaigns. The welfare effects are: (i) delegation by the media owner to a more moderate editor is Pareto improving, (ii) the median voter is never better off delegating voting rights to the informed elite, (iii) a majority of voters may be better off if the informed media did not exist.