Mobile Credit Payment - Innovation for Leadership in E-Commerce

The competitions among the third-party payment providers become fairly serious. The presence of mobile internet sheds the new light to those struggling in the third-party payment industry. To survive in the competitive mobile payment market, they continuously roll out new products, services, or features, which requiring substantial investment on technologies such as cloud computing and massive data analysis, even without any charge of use for the customers. This paper is intended to develop a game-theoretic model to explain why they constantly promote the new products or add new features to their subscribers with a little or no charge, even though the high cost of such improvements might suggest the advantages of delay.