Bidding strategies for realistic multi-unit sealed-bid auctions

被引:6
|
作者
Vetsikas, Ioannis A. [1 ]
Jennings, Nicholas R. [1 ]
机构
[1] Univ Southampton, ECS Sch, Southampton SO17 1BJ, Hants, England
基金
英国工程与自然科学研究理事会;
关键词
Game theory; Bidding strategies; Agent-mediated e-Commerce; Budget constraints; Risk attitudes; Reserve price; Valuation uncertainty;
D O I
10.1007/s10458-009-9109-6
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 ;
摘要
When autonomous agents decide on their bidding strategies in real world auctions, they have a number of concerns that go beyond the models that are normally analyzed in traditional auction theory. Oftentimes, the agents have budget constraints and the auctions have a reserve price, both of which restrict the bids the agents can place. In addition, their attitude need not be risk-neutral and they may have uncertainty about the value of the goods they are buying. Some of these issues have been examined individually for single-unit sealed-bid auctions. However, in this paper, we extend this analysis to the multi-unit case, and also analyze the multi-unit sealed-bid auctions in which a combination of these issues are present, for unit-demand bidders. This analysis constitutes the main contribution of this paper. We then demonstrate the usefulness in practice of this analysis; we show in simulations that taking into account all these issues allows the bidders to maximize their utility. Furthermore, using this analysis allows a seller to improve her revenue, i.e. by selecting the optimal reserve price and auction format.
引用
收藏
页码:265 / 291
页数:27
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