An overview of the South Korean edible insect food industry: challenges and future pricing/promotion strategies

被引：65

作者：

Han, Rachel ^{[1
]}

Shin, Jungyoung Tiffany ^{[1
]}

Kim, Jin ^{[2
]}

Choi, Yong Seok ^{[3
]}

Kim, Young Wook ^{[4
]}

机构：

[1] Univ Houston, Conrad N Hilton Coll Hotel & Restaurant Managemen, Houston, TX USA

[2] Catholic Univ Busan, Dept Aging & Social Work, Busan, South Korea

[3] Seowon Univ, Dept Hotel Food Serv & Culinary Arts, Cheongju, South Korea

[4] Korean Edible Insect Lab, Seoul, South Korea

来源：

ENTOMOLOGICAL RESEARCH | 2017年 / 47卷 / 03期

关键词：

and Pricing; promotion strategies; Challenges; Edible insects; Market review; PERSONALITY-TRAITS; PERCEPTIONS; ACCEPTANCE; SECURITY; RISK; FEED;

D O I：

10.1111/1748-5967.12230

中图分类号：

Q96 [昆虫学];

学科分类号：

摘要：

The purpose of this paper is to provide an overview of the edible insect industry in South Korea and present suggestions for future pricing and promotion strategies. In the first section of this paper, this study outlines the current status and challenges of the edible insect industry in the food market, the material market, the animal feed market, and the medicinal market. The second section of this paper suggests different pricing and promotion strategies for each market segment. This study describes how the consideration of personal traits, information framing, and increasing familiarity can enhance consumer consumption of insect-based foods.

引用

页码：141 / 151

页数：11

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