HIV/AIDS public service announcements around the world: A descriptive analysis

被引：8
|
作者：
Johnson, D
Flora, JA
Rimal, RN
机构：
[1] STANFORD UNIV, SCH MED, STANFORD CTR RES DIS PREVENT, STANFORD, CA 94305 USA
[2] TEXAS A&M UNIV, DEPT SPEECH COMMUN, COLLEGE STN, TX USA
来源：
JOURNAL OF HEALTH COMMUNICATION | 1997年 / 2卷 / 04期
关键词：
D O I：
10.1080/108107397127563
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
This article provides a detailed analysis of message and production values used by government health agencies and television networks in 33 countries to create HIV/AIDS-related Public Service Announcements (PSAs). Although the first half of the article examines message factors in 317 PSAs, the second half presents a correlational analysis linking message factors to country characteristics such as level of social vulnerability, gross national product, human freedom, and female status.
引用
收藏
页码：223 / 234
页数：12
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