An exploratory study of the adoption of artificial intelligence in Burgundy's wine industry

被引：15
|
作者：
Atwal, Glyn [1 ]
Bryson, Douglas [2 ]
Williams, Alistair [3 ]
机构：
[1] Univ Bourgogne Franche Comte, Burgundy Sch Business, CEREN EA 7477, 29 Rue Sambin, F-21006 Dijon, France
[2] Rennes Sch Business, Management & Org, Rennes, France
[3] Johnson & Wales Univ, Coll Hospitality Management, Charlotte, NC USA
来源：
STRATEGIC CHANGE-BRIEFINGS IN ENTREPRENEURIAL FINANCE | 2021年 / 30卷 / 03期
关键词：
artificial intelligence; linkages; perceived benefits; technology adoption; wine industry; INTERNET BANKING; USER ACCEPTANCE; TECHNOLOGY; SUSTAINABILITY; AUTHENTICITY; ANTECEDENTS; INTENTION; TRUST;
D O I：
10.1002/jsc.2413
中图分类号：
F8 [财政、金融];
学科分类号：
0202 ;
摘要：
The objective of this exploratory study is to identify which factors enable or inhibit artificial intelligence adoption within the wine sector and specifically for the Burgundy region. Findings revealed that the winegrower's adoption intention could be assessed according to (a) perceived benefits, (b) organizational readiness, and (c) external pressure.
引用
收藏
页码：299 / 306
页数：8
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