Success factors of Blog Marketing: An Empirical Investigation

In the after-math of the ever changing business environment brought about by the new paradigms of the Information Society organizations are moving away from the traditional to more creative mid interactive approaches to doing business. Opportunities HOW appear from new markets, new consumer segments, as well as new marketing tools. Among these, blogs have grown in popularity since the start of this new century. What were initially only limited 10 diaries and personal journals are now being used by writers, journalists, academics, and professionals for various purposes. Even companies are now exploring the use of blogs to better communicate with their customers, their partners and stakeholders in order to further their marketing objectives.