Strategy Business of Battery Swap for Electric Vehicle Using Business Model Canvas

Electric vehicles have developed rapidly in this global era. Many countries have replaced conventional vehicles into electric vehicles. Electric vehicles need batteries as electric reservoirs. The way to charge batteries for electric vehicles is only through charging and it takes a long time, so the idea of battery exchange grows to simplify battery changes in electric vehicles. This study aims to design a business for battery exchange with a canvas model business approach consisting of 9 important factors such as customer segments to map the market, channels to facilitate information provided to consumers, value propositions or set prices according to consumers by providing some advantages from battery replacement products, customer relationships or maintaining good relationships with consumers, revenue streams provide or provide other services in addition to battery changes, key resources to establish cooperation with raw material suppliers or banks to facilitate and provide discounts to consumers, key activities describe the activities to be carried out in the company, key partners give discounts to consumers who want to become members or regular customers, and the cost structure makes a breakdown of funds or costs from raw materials to commercial costs such as promotions, water, electricity, and so forth. The business model that has been formed will be the basis for designing a busines plan consisting of a management profile and financial analysis. Researchers conducted qualitative research, namely data collection is done by searching from the previous literatre. This research and analysis is to design a battery exchange business that can be done in the future.